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How to Master Authentic Networking for Leaders


networking for leaders

Networking stands as a critical component in a leader's toolkit, playing a key role in the advancement of careers and the success of organizations. The development of a robust, varied professional network is essential for contemporary leaders. Given the ever-changing landscape of the business world and the ongoing evolution of various industries, networking is crucial for all, particularly for those aiming for or currently holding leadership roles.


Why Network?


Networking serves multiple pivotal roles in professional growth and personal development:


  • Facilitates the Sharing of Ideas: Networking is a dynamic platform for exchanging innovative thoughts and practices.

  • Enhances Visibility: Engaging in a network increases your visibility among peers and industry leaders.

  • Opens Doors to New Opportunities: It connects you with potential job offers, collaborations, or partnerships.

  • Allows for Self-Assessment: Networking can prompt a reevaluation of your skills and competencies in the light of others' experiences.

  • Boosts Creativity: Interacting with diverse minds can spark new ideas and enhance your problem-solving abilities.

  • Acts as a Resource Pool: You gain access to a wealth of knowledge and resources through the experiences of your network.

  • Provides Access to Mentorship and Support: Networking can connect you with mentors and high-profile individuals willing to offer guidance.

  • Contributes to Professional Growth: It can lead to advancements in your career, recognizing your contributions and skills.

  • Builds Confidence: Engaging with a network supports the development of self-confidence in your professional abilities.

  • Cultivates Enduring Relationships: Networking isn't just about professional gains; it's about forming lasting personal connections too.

  • Boosts Performance: Google's research revealed that its most effective employees were those who nurtured extensive and dynamic networks. These connections enabled them to establish partnerships that enhanced teamwork and boosted overall performance.

  • Secures Executive Level Strategic Positions: As professionals climb the career ladder, the emphasis gradually shifts from technical prowess to strategic relational skills.


Dreading Networking? You're not alone


Despite its significance however, networking often faces skepticism, with some perceiving it as a means of self-promotion, self-interest, or even manipulation.


Networking often gets a bad rap, seen by some as nothing more than a glorified card-swap meet where everyone's trying to sell themselves without actually buying into anyone else. Picture this: you're at an event explicitly labeled "Networking Event" (because subtlety died a long time ago), and you encounter that person. You know the one – they treat conversations like speed dating, flinging business cards at you like ninja stars before darting their eyes to their next target the moment you mutter "I'm Merve, nice to meet you."


But let's not throw the baby out with the bathwater here. Networking isn't supposed to be a transactional boogaloo or a contest to see who can collect the most LinkedIn connections. It's about those genuine moments that happen in between the awkward card exchanges – like bonding over how neither of you knows how to properly do yoga but are there for the free mat. The magic ingredient? Being real, being you – authenticity.


So next time you find yourself in the networking jungle, remember: it's less about hunting and more about gathering...gathering real connections, that is. Who knows? The person you share a laugh with over the absurdity of networking events might just be your next business partner, yoga buddy, or both.


The Pillars of Authentic Networking


Adopting an authentic approach to networking shifts it from a burdensome task to a valuable opportunity. Here's the lowdown on how to make networking your superpower, especially for the expatriates or newcomers ready to conquer new professional realms:


  • Play to Your Strengths: Got a knack for one-on-one chats or shine in a crowd? Use that to your advantage. Whether you're an introvert who prefers meaningful conversations or an extrovert who thrives in a bustling room, there's room for all styles in the networking mix.

  • Be a Giver, Not Just a Taker: Flip the script on networking by focusing on what you can do for them or help you can offer to others. It's like being the person at the potluck who brings the dish everyone raves about – it feels great, and people remember you for it.

  • Relationships Aren't Built in a Day: Authentic connections need time to mature. Focus on cultivating deep, meaningful bonds rather than collecting contacts like they're going out of style.

  • Stay Curious: Show genuine interest in people's stories and viewpoints. I really liked this anology I heard in a coaching training once: Pretend you are a detective in a mystery novel, where every conversation uncovers clues to a richer narrative.

  • Keep the Flame Alive: Regular check-ins keep relationships warm and toasty. Follow up and follow through. Keep up the relationships, if you met someone interesting at an event, don't just leave it there, or worse contact them when you need something from them.

  • Diversity Your Circle: It's easy to flock to the familiar, but real growth happens at the edge of your comfort zone. We're naturally inclined to form communities; however, this instinct can lead to networks dominated by similar individuals, limiting diversity. Make a conscious effort to connect with folks from different walks of life.

By embracing these strategies, networking can become not just bearable but enjoyable and rewarding.


effective networking steps


Some Ideas to Kickstart Your Networking Journey


  1. Host a Virtual Roundtable: Initiate discussions on subjects you're passionate about via platforms like Zoom, inviting diverse perspectives to enrich the conversation.

  2. Form or Join a Mastermind Group: Gather a group of peers to exchange ideas, tackle challenges, and share solutions, fostering a supportive community.

  3. Become a Mentor or Seek Mentorship: Share your knowledge or seek guidance. This reciprocal relationship can significantly widen your professional circle. You might be mentoring start-ups about digital marketing (I did this myself through 'Google for Startups' for instance) and meet other mentors who are working in industries or at companies that might interest you.

  4. Be a Speaker at Industry Events: Utilize conferences and webinars to share your expertise, establishing yourself as a thought leader.

  5. Contribute Content related to your Experience: Writing articles for blogs or industry publications can attract individuals with similar interests.

  6. Immerse Yourself in Workshops: Whether attending or presenting, workshops offer a platform for interaction and learning, paving the way for meaningful connections.

  7. Pursue Educational Opportunities: Enroll in courses that align with your interests. Education settings are ripe for networking, offering common ground with classmates.

  8. Leverage Hobbies for Networking: Activities like yoga, pilates, or any club-based hobby can serve as excellent networking venues, connecting you with individuals sharing similar interests.

  9. Network Through Life Stages: Parents can find networking opportunities through their children's activities, turning playdates into networking opportunities.

  10. Optimize Meetup Usage: Attend or organize Meetup events that align with your professional or personal interests, facilitating in-person connections.

  11. Tap Into Alumni Networks: Reach out to alumni from your educational institutions who are in your vicinity, leveraging shared experiences to build new connections.

  12. Engage Second-Degree Connections: Ask your network for introductions to their contacts, potentially opening doors to valuable new relationships.

  13. Smart Social Media Networking: Utilize platforms like LinkedIn and Twitter to engage in discussions and connect with professionals in your field.

  14. Volunteer Your Time: Contributing to causes or industry groups not only broadens your network but also enriches your personal growth.

  15. Frequent Community-Building Spaces: Spend time in cafes, libraries, or community centers known for fostering a sense of community, increasing chances for serendipitous meetings.


Professional Networking Websites and Apps


  • LinkedIn: The go-to professional network, LinkedIn has been instrumental for professionals looking to connect, share insights, and discover opportunities.

  • Lunchclub: A platform that gained popularity for its AI-driven approach to professional matchmaking, facilitating one-on-one video networking sessions tailored to users’ professional goals and interests.

  • Bizzabo: While primarily an event management platform, Bizzabo became crucial for virtual networking, offering tools to create, manage, and attend online events and conferences.

  • Clubhouse: An audio-only social media app that became a hotspot for real-time, voice-based networking and learning from industry leaders across various fields.

  • Meetup: Although known for in-person events, Meetup also host virtual gatherings, allowing people to find and join groups aligned with their professional and personal interests. The Machine Learning Meetup is one of the most popular ones in Dublin for instance.

  • Eventbrite: This platform offered a way to discover and attend virtual workshops, talks, and networking events organized by professionals and communities worldwide.

  • Bumble Bizz: Leveraging the success of Bumble, this app provides a platform for professional networking, helping users find like-minded individuals for business connections.

  • Airbnb Experiences:While it started off as a platform for travelers seeking unique local adventures, Airbnb Experiences now also offers an innovative way to connect local professionals and hobbyists through virtual and in-person activities.

  • 1 Million Cups: Specifically built for entrepreneurs, this app connects business owners through monthly meetings, offering a structured yet flexible way to network and share insights.

  • AngelList: Catering to startups, angel investors, and job seekers within the startup ecosystem, AngelList facilitates fundraising, job applications, and direct communication with founders and hiring managers.


In conclusion...


At its heart, networking is a key skill for effective leadership, leading to new discoveries, fostering innovation, and supporting career growth. Leaders who engage in strategic and authentic networking, placing authenticity at the forefront, not only enhance their own path to success but also uplift their entire organization. It's the quality and diversity of your network that often mirror the strength and impact of your leadership.


So, why not dive into some of the strategies and platforms mentioned in this article?


Embrace your inner networking guru, experiment with a new approach or two, and watch as opportunities unfold in ways you might never have expected.



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