management 4/4

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

May 8, 202311 min read

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

In Part 4 of the series "Getting your first 100 Customers", we will deep dive into marketing. At this point you have 1. Established what...

Getting Your First 100 Customers Part III: Nail your Products

Merve Kagitci Hokamp

May 1, 20236 min read

Getting Your First 100 Customers Part III: Nail your Products

In order to get your first 100 customers, you first need to establish what your business stands for, then do the work to thoroughly...

Getting Your First 100 Customers Part II: Understand your Potential Customers

Merve Kagitci Hokamp

Apr 23, 20239 min read

Getting Your First 100 Customers Part II: Understand your Potential Customers

Last week in the first article of the five part series, "Getting your First 100 Customers," I wrote about the first step which is...

Getting Your First 100 Customers Part I: Establish What your Business Stands For

Merve Kagitci Hokamp

Apr 18, 202311 min read

Getting Your First 100 Customers Part I: Establish What your Business Stands For

How do I get my first 100 customers? Start-up founders and marketeers I have coached and advised over the years have asked themselves...

Pizza or Pasta? How to Turn Constructive Customer Feedback into an Opportunity to Grow and Thrive

Merve Kagitci Hokamp

Apr 2, 20239 min read

Pizza or Pasta? How to Turn Constructive Customer Feedback into an Opportunity to Grow and Thrive

Recently, I noticed some red flags at my daughter’s childcare center - more of some of the worrisome signs that had already presented...

How to Write a Killer Curriculum Vitae (CV)

Merve Kagitci Hokamp

Mar 25, 20237 min read

How to Write a Killer Curriculum Vitae (CV)

Let’s call it what it is. A Curriculum Vitae (a.k.a. Resume) is a sales tool. It’s one of the few ways—arguably the most important...

Elevating Teams: Mutual Trust, Healthy Conflict, SMART Goals, Collective Vision, Results Focus

Merve Kagitci Hokamp

Mar 20, 202313 min read

Elevating Teams: Mutual Trust, Healthy Conflict, SMART Goals, Collective Vision, Results Focus

I have been partnering with a senior executive who just inherited a team in a big tech company --- we will call her Susan. Susan is an...

Merve Kagitci Hokamp

Mar 12, 20236 min read

Be a Woman Who Uplift Other Women

When I was interviewing for jobs fresh out of college, I was asked if I had a boyfriend by a female senior executive. She made it clear...

How to prepare for a promotion: Understand the Process, Focus on Impact

Merve Kagitci Hokamp

Mar 5, 20234 min read

How to prepare for a promotion: Understand the Process, Focus on Impact

Being promoted is something almost every employee aspires to. Recognition brings a raise, new responsibilities, heightened confidence,...

Business Across Cultures: Personal Space, Enchiladas and Golden Silence

Merve Kagitci Hokamp

Feb 26, 202312 min read

Business Across Cultures: Personal Space, Enchiladas and Golden Silence

I was reminded of an odd and funny experience from my college days, when I was standing in front of a what was meant to be a linear queue...

Merve Kagitci Hokamp

Jan 28, 20239 min read

Why an MBA?

In my professional network and among my coachees who have around 5 to 10 years of work experience, there seems to be an increased...

New Year, Same You: Thoughts on the Growth Mindset

Merve Kagitci Hokamp

Jan 3, 20237 min read

New Year, Same You: Thoughts on the Growth Mindset

Do you also notice that at the start of every year, there is an abundance of ambition and zeal in people all around the world?

Storytelling - A powerful communication tool

Merve Kagitci Hokamp

Dec 23, 20228 min read

Storytelling - A powerful communication tool

We are drawn to stories from childhood through adulthood because they are engaging and captivating. Human brains are programmed to emphatize

The Art of Curiosity: The Case for George, Melahat, and the Cat

Merve Kagitci Hokamp

Dec 9, 202210 min read

The Art of Curiosity: The Case for George, Melahat, and the Cat

My daughter woke up from a nightmare the other night and called me over. When I asked what had scared her, she said “Mommy, I had a bad drea

Merve Kagitci Hokamp

Dec 2, 20227 min read

Root to Rise: The Grounded Leader

Today’s Gen-XYZ workforce expects a leader they can look up to, they can count on, a grounded leader who will show core strength, confidence

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