entrepreneurship 2/2

Dec 6, 20236 min read

End of Year Strategic Planning and OKRs

As the year winds down, I've noticed that many of my coachees, each a highly successful, accomplished, and driven leader, are feeling the...

Turmoil and Triumph at OpenAI: Leadership Lessons on How to Use Influence

Merve Kagitci Hokamp

Nov 27, 20235 min read

Turmoil and Triumph at OpenAI: Leadership Lessons on How to Use Influence

In my role as a coach for executives and business owners, I frequently address the dilemma of earning respect and loyalty from one's...

The Journey of Successful Female Leaders: Balancing Work and Motherhood

Merve Kagitci Hokamp

Oct 15, 20235 min read

The Journey of Successful Female Leaders: Balancing Work and Motherhood

Last week, I engaged in separate, insightful conversations with three accomplished female leaders during coaching sessions. Despite their...

The Asshole Genius: Exploring the Myth of the Artistic Temperament

Merve Kagitci Hokamp

Sep 10, 20235 min read

The Asshole Genius: Exploring the Myth of the Artistic Temperament

Good (and appropriate) song to listen to while reading this article I recently joined a book club, which was a new experience for me....

Inside the Mind of Venture Capitalists: What VCs Look for When Evaluating Startup Opportunities

Merve Kagitci Hokamp

Jul 17, 20236 min read

Inside the Mind of Venture Capitalists: What VCs Look for When Evaluating Startup Opportunities

In the ever-changing world shaped by the Covid-19 pandemic, entrepreneurship has emerged as a powerful force, igniting the dreams of...

Navigating the B2B vs. B2C Conundrum: Insights for Start-up Founders

Merve Kagitci Hokamp

Jun 4, 202311 min read

Navigating the B2B vs. B2C Conundrum: Insights for Start-up Founders

Are you a startup founder asking yourself this question: Should my business target businesses or direct consumers? If your answer is...

The Value of Value: How Charging for My Yoga Classes Transformed the Experience

Merve Kagitci Hokamp

May 29, 20236 min read

The Value of Value: How Charging for My Yoga Classes Transformed the Experience

One of the best things about working at Google is being able to curate and offer your knowledge and skills as part of a program branded...

Getting your First 100 Customers Part V: Perfect your Customer Service

Merve Kagitci Hokamp

May 14, 202310 min read

Getting your First 100 Customers Part V: Perfect your Customer Service

I have been writing about how to get your first 100 customers the last four weeks. So far during this beautiful journey, we covered:...

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

Merve Kagitci Hokamp

May 8, 202311 min read

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

In Part 4 of the series "Getting your first 100 Customers", we will deep dive into marketing. At this point you have 1. Established what...

Getting Your First 100 Customers Part III: Nail your Products

Merve Kagitci Hokamp

May 1, 20236 min read

Getting Your First 100 Customers Part III: Nail your Products

In order to get your first 100 customers, you first need to establish what your business stands for, then do the work to thoroughly...

Getting Your First 100 Customers Part II: Understand your Potential Customers

Merve Kagitci Hokamp

Apr 23, 20239 min read

Getting Your First 100 Customers Part II: Understand your Potential Customers

Last week in the first article of the five part series, "Getting your First 100 Customers," I wrote about the first step which is...

Getting Your First 100 Customers Part I: Establish What your Business Stands For

Merve Kagitci Hokamp

Apr 18, 202311 min read

Getting Your First 100 Customers Part I: Establish What your Business Stands For

How do I get my first 100 customers? Start-up founders and marketeers I have coached and advised over the years have asked themselves...

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